SEO to Become a Dinner Party Topic | SEO and SEM

Thanks to a ground-breaking agreement between Dell and Google, SEO may soon be a mainstream topic of conversation. Dell, the world’s leading maker of personal computers, has announced that it is testing a pre-installed package of Google software, including a Google-powered Dell home page, Google Desktop Search, and a Google Toolbar.While the home page and Desktop Search will be an undeniable boost to Google’s share of the Search market, and maybe even a threat to Microsoft’s desktop dominance, it’s the pre-installation of the Google Toolbar that will be of most interest to SE marketers and optimizers around the world.Currently a specialist ‘industry tool’ used predominantly by SE practitioners, the Google Toolbar may soon be automatically available to hundreds of thousands of mainstream computer users. As a result, Google PageRank and, by extension, search engine marketing and optimization look set to become part of mainstream vocabulary. (Well, maybe that’s a little optimistic… Perhaps they’re more likely to become part of the vocab of the computer savvy mainstream.)So what does this all mean to SEO and SEM? In my humble opinion, the four most important implications of the Dell-Google agreement are:1) Business decision makers will finally ‘get’ SEOAlthough not overly helpful to SEMs and SEOs, Google PageRank is an ideal hook for busy decision makers. It’s very simple (in that it’s just a mark out of ten) and measurable, and it’s just THERE; you don’t have to go out of your way to see the PageRank of a site. It’s exactly what decision makers need to get their collective heads around SEO. They don’t have the time or inclination to understand the complexities of SERPs, IBLs, spiders, indexing, keyword phrases, metatags, article PR, SEO copywriting, etc. For better or worse, PageRank eliminates all shades of gray, leaving the two colors many decision makers understand best: black and white.2) Business will become aware of the importance of PageRankWhile most business decision makers are aware that a good search engine ranking is good for business, they’re not yet aware that a bad PageRank is bad for business. But with the Google Toolbar at their disposal, they soon will be. Decision makers will immediately start to use PageRank as a one-shot assessment of the credibility and authority of every website they visit. And in the process, they’ll become painfully aware of what their own PageRank says about their company.3) Business will be more Search-proactiveOnce decision makers realize that a bad PageRank is bad for business, they’ll be more likely to be proactive about their search engine ranking.4) More businesses will dedicate a budget to SearchPageRank will become just a part of ‘doing business’. Just like TV, radio, and newspapers, it will be proactively communicating with decision makers, each and every day. While the mechanics of a high search ranking will remain a mystery to most, the Search DOMAIN will no longer be considered a black art, and SEMs and SEOs will no longer be considered witch-doctors. This will make decision makers far more comfortable dedicating a budget to Search (especially as they now have something measurable to grab a hold of – see point 1 above).ConclusionIt appears that Google has once again made a very astute business decision. For better or worse, they’ve improved their position in Search and made significant inroads into the desktop software market. Will they threaten Microsoft’s desktop dominance? We’ll have to wait ‘n see. Will they enrich the SEM / SEO industry? In my humble opinion, yes! Google may not be everyone’s favorite search engine, but if they bring PageRank into the mainstream, the Search industry will finally attract the percentage of corporate advertising spend it deserves.(See Australian IT News [http://australianit.news.com.au/articles/0,7204,18080942%5E15306%5E%5Enbv%5E,00.html] for further details of the Dell-Google agreement.)

Video Game Beta Testers – Can I Really Get Paid To Play Video Games? | Video Games

Many people make a living as a video game beta tester. What this means is that they get paid to find bugs in beta versions of upcoming video games. The reason for this is quite simple. For the game company, it is financially beneficial to pay professional game testers to thoroughly test a game and all of it’s features so that it meets consumer expectations, and so that it is the best quality that can possibly be achieved.Generally speaking, here’s how you get started: you contact a few game developers & game companies and you persuade them to hire you as a beta tester. In a nutshell, that’s basically what needs to be done. Sounds simple, right? Unfortunately though, it is much easier said than done.The best way to “persuade” these companies and developers is by showing them your overwhelming amount of expertise in the video game industry; things like your skill level as a gamer, your ability to accurately document glitches and bugs, your ability to follow instructions to the letter, and so on and so forth. Occasionally, it means making them an offer they can’t refuse, such as testing a few video games for free (GULP). Why test them for free? Well, to get your foot in the door and show them that your a dedicated tester that just loves to play video games. Remember, they are looking for true blue game testers that can be remarkably efficient when testing video games.When you begin landing video game tester jobs, you are generally sent a free copy in the mail as well as a questionnaire and “report” to fill out. Typically, you’ll be given an assignment to complete that either involves beating the entire game from start to finish or playing one level over & over & again. It really just depends on the information the developer needs.Once you get your assignment, it’s time to go to work. Complete the assignment, fill out the form or questionnaire, and then mail it back to the game developer. It’s important to be fast with your video game testing and, at the same time, you must be professional as well. With that being said, get the work done quickly but make sure it is done accurately and without mistakes. After they have received your report, you will be issued a check in the mail. Typically, the checks are paid every other week to the video game beta tester.To be a good game tester, you have to have an eye for detail, as well as the ability to play certain parts of a game repeatedly. At the same time, you have to be able to properly document errors and glitches that you find, which will be done via the bug reporting form.When it comes to getting started and finding your first video game tester job, there are two paths you can walk. Path 1: You go out on your own and do everything completely by yourself without any help from anyone or anything. Path 2: You research and read through the numerous resources & testing guides in order to find a “tried, tested, and proven” approach that others have achieved success with. Obviously, the path you choose is up to you, but personally, I’d go with option 2. Why? Because video game testing is an industry made up of teams, not solo gamers. Plus, why would you want to “reinvent the wheel” when you can just improve upon it?There you have it; a quick & simple guide on how to get paid as a video game beta tester.


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